STOP!

Do you do business like the old door to door encyclopdia salespeople?

Your style may be closer to these extinct pitchmen than you realize!

Before the internet finally put these guys out of business, they would go from home to home making a one-shot pitch to potential customers - just one pitch. And, whether you bought their reference books or not, you would never see this salesperson again.  There was no customer relationship, just a quick pitch and you bought or you didn't buy - period. Does that sound like your style?  Well, don't say "No way" too quickly. 

Ask yourself just a couple of questions first:

1. Does every prospect I meet with buy from me the first I ask for the business?
2. If I don't make the sale on the first try, how many times am I really willing to ask again for the business?
3. What is my do-it-everytime follow up procedure for when a prospect says "No thanks" or "Not now"?
4. How often do I feel guilty about letting a prospect of customer slip away... weekly? Daily? ALWAYS???
5. Do all my clients know just how much I value the business they give?
6. Do I have a do-it-everytime system for that asks for referrals, that up-sells and cross-sells my clients?
7. Is my selling style that much diffedrent from the old one-shot encyclopedia salesman?

If you asked yourself these rhetorical questions, and answered them honestly, you're probably feeling some pain.  Merrill Marketing can eliminate that pain with our       Go ahead and search this site for lots more information and ideas on improving your sales and marketing efforts. Just select the button below that best represents your type of business. The green "Smarter Advertising" button will allow us to share some important advertsing advice for those of you who want to explore it.  Entering the world of advertising is NOT necessary for every business, but if you feel it could be appropriate for you, the green button will get you headed in the right direction.

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