Preview: When Mother’s Day or Mom’s birthday comes up on the calendar, you dutifully make sure you set aside a little time to call her, send her a card, take her out to dinner, or find some personal way to share your love for her on her special day. Now, what if you shared your love with Mom only on her special days and the rest of the year you only bothered to contact her when you needed something? How would your mom really feel about you if you took her for granted like that – especially if you had a sibling who was there for her practically whenever she desired? Do you think your sibling would be in a better position than you when Mom draws up her last will and testament? Totally!
Mom’s not the only one who hates to be patronized and taken for granted. Your clients hate feeling unappreciated too. And just like your mom, clients READ MORE...
PREVIEW: I recently had a chat with a respected businessman in my local community, and I asked him how business was going for his firm these days.He replied that while business could be better, he was excited because his firm had recently hired a design company that was going to revamp his company logo and come up with a short and powerful slogan to drive sales – well… at least make the phone ring more.“They suggested our logo could be stronger if it were in green,” my businessman friend said with a fair amount of excitement in his voice.
The more the businessman talked, the more I realized it would be rude of me to abruptly dash cold water on these new concepts – these new expensive concepts. After all, he wasn’t the first businessperson to fall for whacky ideas pitched READ MORE
